Each year, we celebrate the holiday season with our cherished annual events, perfect for the whole family to enjoy. This year's events kick off on Friday, Dec. 6 with the Christkindlmarkt and continue on Saturday, Dec. 7 with Allis in Winterland, the Christmas Tree Lighting Ceremony, and the West Allis Christmas Parade. Celebrate the season and embrace the magic of a West Allis winter!

Our fundraising goal is $30,000 for 2024.

Thank you for helping to continue the tradition of our City's Christmas parade. The City of West Allis has had a Christmas parade for as long as we can remember. The Christmas parade is a vital part of the holidays and goes to the spirit of the City. The West Allis Christmas Parade is funded 100% by donations and we need your help. Without your donation, the City will not be able to host this wonderful family event every year. Any donation is welcome. Parade organizers are not paid, and all of the money donated goes directly to the parade. Thank you!

• Download our 2024 Events Sponsorship Information

• Sponsor the Christmas parade.

A big thank you go out to Riviera Lanes for organizing and leading the 2024 Christmas Parade Raffle Fundraiser on Sunday, Dec. 11. With their help and your donations, we raised over $11,000 for the West Allis Christmas Parade. If you're interested in supporting this event in the future, please reach out to Riviera Lanes at (414) 774-2274 or on their Facebook page.

Stop by the 7th annual Christkindlmarkt, a traditional European-style Christmas market featuring over 50 vendors. Includes Wisconsin Specialty food retailers and artisan craft vendors. Enjoy live music as well as a variety of local food trucks and beer from local breweries. Vendor list will be available soon on Facebook event.

This is a two day event, Friday, Dec. 6 from 4-9 p.m. and Saturday, Dec. 7 from 12-4 p.m.

Vendors (subject to change):

Andrea's Gnomes, Art of Amber Anderson, Aychihuahua Coffee, Barb's Baubles, Baubles of Enchantment, BB Cakes, Bernice Jewelry, Burn Pit BBQ, C&T's Sweet Shenanigans, Carrie's Crispies, Chozzie's Bakery, Cindy's Greenhouse, Crafts to Memories, Cream City Clay, Creme de Liqueur, Crocheted Nonsense, Dapper Dog Provisions, David's Goufrais Wisconsin, Double Dubs MKE, DNA Hemp, Dreads Threads, Elevate Coffee, El Sazon Dominicano, EZ Tiki, Fat Freddy's Firewood, Fiddlesticks Kettle Corn, Flip's Mini Donuts, Forever Ezer, Full Circle Healing MKE, Gebhardt Trading, Green Baked Goods, Hai Hai Anime Shop, Honey Grove Apiaries, Hummingbird Vision Art, Julie's Blue Ribbon Cookies, Kelly's Pot Pies, KT Quality Accessories, The Ladle Lady, Lisa Meat Lady, Lit MKE, Lola's Empanadas, The Lovin Oven Pet Bakery, Meander Market LLC, Milwaukee Pretzel Company, Mittens by Carol, MochiUnni, My Auntie's Kitchen, Oniomania, O Panache, OPE! Brewing Co., Pacific Leap Trading Company LLC, Picnic in the Dog Park, Perspective Brewing Co., Prairie Junction Farms, Pop's Kettle Corn, Ronald McDonald House (featured non-profit), Rustic Retro Style & Design, Sauce King, Savage Support, Silver Moon Springs, Slick Art, Soap Passion LLC, A Spice Above, Squirrel Art, Stepping Out Foods, Stitch Bewitchery, Story Cakes and Sweet Treats, Tabal Chocolate, Tots on the Street, TreasURed, Triangle Love Art Glass, Vantage Point Woodwork, Wanish Sugar Bush, The Weathered Shed, Wollen Mittens by Carol

Join us for our annual Christmas movie-inspired event, Allis in Winterland on Saturday, Dec. 7 from 3-4 p.m. Each year we transform the City Hall Art Gallery into a cinematic family-friendly event complete with decorations, activities, and more! This year’s movie and theme will be Rankin/Bass' Rudolph the Red-Nosed Reindeer.

Don’t forget to write your letter to Santa. North pole mailbags will be on hand to deliver your letters straight to the big man himself!

Sponsored by Ebenezer Child Care Center and Festival Foods.

The West Allis Christmas Tree Lighting Ceremony will be held Saturday, Dec. 7 from 4-4:45 p.m. at City Hall Centennial Plaza. Celebrate the season with choral performances, hot beverages, and watch our largest Christmas Tree light up!

Sponsored by Caribou Coffee, Liberty Tax Service and Festival Foods.

The West Allis Christmas Parade is an annual holiday tradition and the premier night-time Christmas parade in southeastern Wisconsin that starts at 4:45 p.m. in downtown West Allis! Line up along Greenfield Avenue for a parade filled with marching bands and live performers, creative floats and vintage vehicles, elves and cartoon characters, and of course, Santa Claus himself at the end of the parade.

Parade registration for the 2024 Christmas Parade registration is now open through Tuesday, Nov. 26. The official lineup and instructions will be emailed directly to the individuals who registered for the parade. Parade participants should obtain all information from their group's registrant. If you have additional questions, please email City of West Allis.

Route: 81st Street State Fair Park entrance, east on Greenfield Avenue to 70th Street, then south to Orchard Avenue.      

Special thanks to

Grand Marshall Sponsor

Santa Claus Sponsor

Rudolph Sponsors

Elf Sponsors

Candy Cane Sponsors

• Creative Construction of Wisconsin, Inc.

• Dawes Rigging & Crane Rental

• Double B's BBQ

• Terry & Ann Marie Krueger

• The Dreske Family

Peppermint Twist Sponsors

• Bevsek-Verbik Funeral Home

• Beyond Vision

• Hoppe Tree Service

• Kent Girmscheid Memorial

• Liberty Tax Service

• Mark Ellington

• Ozinga

• Scrub-a-Dub Car Wash & Oil Change

• West Allis Auto Club

• West Allis Central Class of 1974

• West Allis Historical Society

• West Allis Woodworkers Club

Friends of the Parade

• Burnham Bowl

• Castle Inn

• Dunn's Sporting Goods

• GFWC Women's Club of West Allis

• Iron Workers Local No. 8 AFL-CIO

• Mark & Anne Weitenbeck

• Milwaukee County Hospitality Association

• Paulie's Pub

• Stefaniak Group

• Tripoli Shriners