Bike Friendly Businesses

Bicycle Benefits Program

Bicycle Benefits is a national program that rewards people who bike to a businesses. Businesses offer their own unique discounts or rewards, then people that bike and show their Bicycle Benefits helmet sticker get to save! This grassroots program encourages bicycling and helps businesses attract new customers. 

West Allis has several participating businesses including Layman Brewing and Eckbar German Corner Bar. Find them and others in the Milwaukee region on the Bicycle Benefits website or the Wisconsin Bike Fed's Bicycle Benefits guide.. 

West Allis' Bike Friendly Businesses

Many of West Allis' businesses have strong ties to and support our biking community.


Since 1951, family-owned Allis Bike & Fitness has been a key part of West Allis' bike community. Allis Bike & Fitness sells and services bikes and is a great resource for BMX riders. Find out more on the Allis Bike & Fitness website or visit at 9622 W. National Ave. 

THE BREAD PEDALERSSam and Skylar Schneider, professional cyclists, pose on their race bikes

Created by sisters and professional cyclists, Samantha & Skylar Schneider, The Bread Pedalers is one of West Allis' newest bakeries and cafes. Find out more about The Bread Pedalers on the Bread Pedalers website or visit at 1436 S. 92nd St. Keep your eyes peeled for their colorful, bike-centric mural The Bread Pedalers created as part of the City's Living Streets mural program!


4 generations of Kegel's have served German food and beverages to patrons. The Kegel's family has deep biking roots, founding Wheel & Sprocket, one of the Midwest's largest bike shops. Chris Kegel was a central figure in the Wheel & Sprocket story; after passing away in 2017, the Chris Kegel Foundation was founded in his honor to inspire people to ride through awesome events and by supporting transformative projects. Find out more about the Chris Kegel Foundation on their website and visit Kegel's Inn on the Kegel's Inn website or in person at 5901 W. National Ave. 


In 2022, the West Allis Cheese & Sausage Shoppe sponsored the first ever Cheese Wheel Classic as part of the Tour of America's Dairyland. The 2022 route traversed the shoppe's Becher St. neighborhood. Find out more on the West Allis Cheese & Sausage Shoppe website or visit at 6832 W. Becher St.

Get Involved

Interested in becoming a League of American Bicyclists certified Bike-Friendly Business? Want to encourage your favorite business to offer Bicycle Benefits? Contact our team at and we can help you get started!