Cheese Wheel Classic Bike Race

West Allis Cheese WHeel Classic Brought to You by West Allis Cheese & Sausage Shoppe

The City of West Allis is excited to welcome back the Tour of America’s Dairyland (ToAD) “Cheese Wheel Classic” to the Becher Street neighborhood for the second year! This annual bike race brings tours to 11 different communities over 11 days, and each day, eight-10 races are held from late morning to dusk with opportunities for junior riders to seasoned master racers, novices to pros, women and men, and even hand cyclists.

Tuesday, June 20, 2023, from approximately 11 a.m. - 8 p.m., will feature a Becher Street neighborhood route for the “Cheese Wheel Classic” brought to you by West Allis Cheese and Sausage Shoppe. We are so excited for this race, brought to you in partnership with the City of West Allis and presented by New Glarus. 

FAQS ABOUT THE BIKE RACE

What is the Tour of America’s Dairyland (ToAD)? 

According to ToAD, the Tour of America’s Dairyland launched in 2009 when several Milwaukee-area cycling enthusiasts came together to start this multi-day road race. Each year, they welcome nearly 1,100 men and women pro and amateur athletes from more than 40 U.S. states and 15 countries, with an average of 450 people racing daily. But ToAD is more than cycling…it’s a massive neighborhood block party complete with entertainment, family fun, and kids’ activities. And it’s free to come and watch.

What day and time does this start, and how long does it go? 

The races will be held Tuesday, June 20, 2023 from 11 a.m. to 8 p.m. However, preparation starts as early as 9 a.m. (and earlier for street clearing and sweeping).

I'm a resident. Will there be changes to my garbage and recycling pickup? 

There will not be disruptions to your garbage or recycling pickup. We are avoiding any servicing concerns with the race being held on Tuesday, June 20, 2023. 

What and when are the races?

The schedule of events is available on the Tour of America's Dairyland website.

During the Community Hour from 6:15 – 7 p.m., the City of West Allis will be taking over the race course for an 80s-themed “Anything That Rolls” Community Hour. During this time, the community will be able to skate, scoot, ride, and roll their way through the race course and get a feel for what it’s like to ride the route you’ve seen the bikers racing in all day. We’ll blast the 80s music, and you bring the wheels (skateboards, roller skates, roller blades, scooters, or bikes) and an 80s mindset! Themed outfits are always encouraged but not required. Visit WestAllisWI.gov/ToAD for more information. See you on the course!

How is this being paid for? Where will the City come up with the money? 

Sponsorships will fund the event and no City property tax dollars will be used.

What is the route and who chose the route?

The course experts at ToAD evaluated and chose the race route for maximum functionality and enjoyment. Please find the route pictured to the left, with the expectation that the race start/finish is near W. Becher St. and S. 71st Street.

Will there be food available? 

There will be food available and there will also be porta-potties on site. Also, you are not allowed to carry in alcohol.