2040 Comprehensive Plan


Wisconsin State Comprehensive Planning Law (Statute 66.1001) requires cities, counties, and other local units of government to enact a Comprehensive Plan every 10 years. The Comprehensive Plan, which covers a 20-year planning period, is intended to act as a guide for development and decision making related to land use, housing, transportation, utilities, economic development, agriculture, and intergovernmental relationships. The City of West Allis adopted the West Allis Comprehensive Plan 2030 in February of 2011. The 2030 Plan focused on identifying and supporting redevelopment opportunities throughout the city, as well as promoting sustainable development practices. This update, the West Allis 2040 Comprehensive Plan, replaces the 2030 Plan as the City’s guide for development and decision making.

comprehensive plan update process

Over the past decade, West Allis has experienced a renewed level of investment, growth, and change. As our community continues to evolve, a collective future vision, a shared set of priorities, and a united plan is needed to effectively maintain our momentum and to guide us when faced with everyday decision-making and complex choices alike. The City, over the past 10 years, has experienced an overall growth in terms of residential and commercial value. Although the City is land-locked and fully developed, West Allis has continually increased its value through redevelopment efforts. The City’s equalized value has increased from $3.5 Billion in 2005 to over $5.5 Billion in 2022. In looking forward to planning and visioning for the next 20 years, we have acknowledged that the timeline for updating the City’s Comprehensive Plan is not well aligned with the release of decennial Census data. Having access to updated Census information will provide a more accurate reflection of the city today. Additionally, such information will allow for a more robust planning process, as citizens and elected officials will have a renewed set of factors to consider as they envision the future. By re-establishing our start date to after the release of Census data, we ensure that all future comprehensive plans, for generations to come, will be completed with the most current and up-to-date information available. As such, the City’s current approach to updating the Comprehensive Plan is intended to be conducted in two phases.

 • Phase 1 took place in 2019 and 2020 and included minimal updates to the previously adopted 2030 Comprehensive Plan, in order to meet statutory requirements.

 • Phase 2 will take place over the next several years and will include an overhaul of each plan element, including extensive public involvement in the planning and visioning process.  

This 2-phased approach will allow the City to fully engage the public in the planning process and will provide for the use of more current data as we revaluate each plan section. This first phase of the 2040 Comprehensive Plan reflects the long-term priorities of West Allis citizens, identifies short-term action items, and creates a space where decision-makers can turn for guidance and consistency. This Plan translates community values and ideas into policies and action items and is intended to serve as a foundational pillar within the larger framework of our local democratic process. 

2040 Comprehensive Plan

2040 Comprehensive Plan Document (PDF) - Adopted Feb. 5, 2020