GIS Demographic Dashboards

Demographic DASHBOARDS

Explore interactive dashboard reports that will provide you with a wealth of interesting information about West Allis. More information on the source of these demographics can be found here: GIS Demographics Source and Metadata. This information can be used for the following:

  • Business
    • Business reports provide details about the businesses and employees in an area as well as existing major shopping areas around sites. You can create reports based on a trade area's current and potential business environments by examining existing business and services, competitive presence, and retail activity.
  • Demographics
    • Demographic reports provide information on population trends and changes.
    • Use demographic reports to improve forecasting and business planning. Demographic reports are based on esri's current-year estimates and five-year projections for demographic trends.
  • Maps
    • Maps enable you to display current and potential site locations, visualize consumer patterns and trends, assess public safety by area, and locate concentrations of customers. They may also be helpful with other applications that may be hard to recognize in tabular data.
    • Traffic count profile maps contain points that identify information about the number of vehicles that cross a street location. Historical traffic counts data comes from kalibrate.
      • You can use traffic count data to do the following:
      • Understand traffic patterns around a specific location.
      • Analyze existing and potential sites and territories.
      • Identify high-demand areas by traffic patterns.
      • Traffic count data is updated quarterly.
      • Site maps display a specified location and surrounding area including standard reference layers such as highways, major roads, rivers, and county boundaries.
  • Market potential
    • Reports in the market potential category provide information on the products and services consumers want and the civic attitudes they have. Market potential data contains more than 2,000 items from consumer surveys grouped into 35 categories of goods.
  • Spending
    • Reports in this category provide information about what consumers spend their money on (clothes, education, furnishings, and so on) by market.
  • Tapestry segmentation
    • Tapestry segmentation from esri provides an accurate, detailed description of America's neighborhoods. Segmentation is based on the principle that people with similar tastes and lifestyles will seek others with the same tastes; like seeks like.